The rising influence of slow-shopping in Canada

Excerpt from article referencing Wave Fibre Mill…

In August, 2022, on the cusp of her “dream job” in marketing, Julia Gray was on the hunt for a new blazer that fit her petite frame and was made from natural materials. Three months later, Gray lost her job. “That day I got let go, there was this voice in my head that was like, you wanted that jacket three months ago, it’s still in your head now. Go and make that jacket.”

So, last June, Gray and her husband, Connor Dudgeon, visited a fibre mill near his family home in Parry Sound, called Wave Fibre Mill, Ontario’s only fleece-to-fabric mill, which the clothing designer Wave Weir had opened just the spring prior. “I learned about the Ontario wool industry,” says Gray. “I learned about wool’s possibilities as a fibre. I learned about its connection to the community.”

Invigorated by a fresh sense of purpose that trumped their lack of retail and design experience, Gray and Dudgeon produced a run of seven blazers with Weir made from 100 per cent Ontario wool, which have nearly sold out at Grays, their new shop and community space in Toronto’s Little Portugal. Alongside their in-house label of the same name, Grays carries a small selection of designers who share their values of small-scale, local production and natural textiles.

March 2026 Newsletter

March 2026 Newsletter

March is coming in as a lion! In our case - it is certainly all hands on deck! As well as our ongiong farm service processing, we have confirmed orders with two pillow manufacturers and a custom tailor. We are still in discussion with four other businesses - working...

February 2026 Newsletter

February 2026 Newsletter

It is hard to believe that we are sliding down the other side of winter!-none too soon for those of us negotiating the snowy highways- "Big, expansion, and pushing the limits" is the theme of this newsletter. Nicholas has produced our first Queen sized blanket on our...

January 2026 Newsletter

January 2026 Newsletter

We are back after the lengthy break over the holidays! We are rested. The equipment, thoroughly cleaned before the break, is fresh and ready to go again. January is traditionally the time where we look back over the last 12 months. We have been busy! Events,...

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